For a no-budget feature with no name/brand recognition, that's pretty cool. Amazon doesn't share extensive data. So we can't tell if that 121,814 minutes watched is 121,814 individual people only watching one minute of the film, 1,522 people watching the entire thing, or somewhere in between. I hope it's closer to less people watching it all though! (We've gotten 5 viewer reviews, so that's at least 5 full watches, haha. I assume more since it's a rare type of person, I think, who chooses to write a review after watching something with no personalized motivation to do so.)
I don't regret releasing it initially on Vimeo on Demand and VHX 2 years ago and driving traffic to those sources. It is very hard to get people to pay to watch one film and we may have only gotten 74 total rentals or sales between the two, but it was basically for everyone who had been anticipating the film for 3 years outside of the 150+ backers who got a free copy via our Kickstarter rewards and the 100+ friends & family who came to our NY premiere. Without a marketing budget, I knew we needed to make the most out of the following we had built through pre-production and the festival run. Releasing it pay per play at first made sense since we made more at 90% of a $2.99 rental or $9.99 purchase than if each of those people just watched it on Prime (which would've resulted in less than 20 cents per view). Now that I and the team have moved beyond wanting to share & promote it constantly, it's nice that it can be discovered by indie genre fans already paying for streaming services.
I'm curious to see how it continues to do on the platform and on Seed&Spark next month!